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Community Relations Director /Director of Sales and Marketing

Community Relations Director
Posted 1 month ago

Guiding. Caring. Inspiring.

North Woods Village of Kalamazoo, Kalamazoo’s premier dedicated Memory Care Assisted Living community, is seeking a Community Relations Director/Director of Sales and Marketing (“CRD”). At North Woods Village, having a passion for serving those with Alzheimer’s Disease and dementia and their families is the most important quality for our team. A high-level of commitment helps distinguish our senior living community from others and ensures the best living experience for our residents and their families.

The Community Relations Director manages the overall sales and marketing functions of the community. This includes cultivating, building and managing successful relationships with potential residents and their families from first point of contact through move-in. Additionally, the Community Relations Director plans, develops, organizes, evaluates, implements and directs the sales and marketing program and activities in support of the community’s services in accordance with the Community’s policies, procedures and approved budget. Provides leadership and executes approved advertising, direct & digital mail, internet and social media efforts, sales and marketing activities, promotions and other programs designed to create brand awareness and demand. Executes and supervises the sales and admissions functions for the community ensuring a high-level of customer service. Works closely with and reports to both the Executive Director and Management Company.


  • Undergraduate degree in an applicable area of study such as Marketing, Business, Community Relations or related field.
  • Minimum 3 years of healthcare sales and marketing experience, 5+ years of senior living sales and marketing experiencing preferred.
  • Strong interpersonal skills with the ability to communicate effectively to a wide range of audiences, both internal (care staff, nurses, executives, etc.) and external (families, residents, physicians, vendors, etc.)
  • Must be able to work occasional nights/weekends and holidays as required.
  • Must be proficient with Microsoft Office Suite and social media. Yardi CRM experience a plus.


  • Bonus For Performance
  • Medical Insurance PPO plan
  • Dental Insurance
  • Vision Insurance
  • Group Term Life Insurance
  • Paid Time-Off

Job Features

Job CategorySales and Marketing

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